Industries

Roy Morgan’s Automotive research sets the industry standard for data on consumer car ownership, buying intentions and attitudes.

With over 15 years of financial services data available, Roy Morgan has become the industry standard in Australia for data relating to consumers’ financial needs, behaviour and value. Along with a range of Ready Made Reports and Profiles available in our Online Store, we are able to provide Customised Research to meet your more specific needs.

From groceries, pharmaceuticals and personal care items to household goods and services, our data enables both large and small players in the manufacturing, supply and marketing chain to identify, understand, communicate with and motivate their customers.

Roy Morgan’s Economic, Political and Social research covers the gamut of our collective interactions, aspirations and opinions.

Discover the spend, frequency, venue preferences, loyalties and lifestyles of gamblers. Our Gambling research sets the industry standard for data on consumer participation via poker machines, casino table games, wagering and sports betting, lotteries, scratchies and online gaming.

The vast majority of Australians aged 14+ use some form of social media. Understanding your target market’s social networking habits is crucial for your business to thrive in this increasingly digital age. Our range of ready-made and customised products will help set you on the path to social success!

Since 1996 Roy Morgan has conducted interviews with Australians holding superannuation or retirement savings account products, collecting the widest range of details including the specific type of product, the fund manager the product is with, the value of the investment and how the investment was obtained.

Brand-by-brand, product-by-product analysis of Fixed Line, Mobile Phone, Internet, Broadband, Pay TV and Bundling usage, plus Computer, MP3 and Game Console ownership profiles and purchase intention data. Discover market share, adoption rates, satisfaction levels and the communications technology and entertainment systems in your target market’s household.

The industry standard for local, national and international holiday data. Discover consumers’ destination preferences and intentions for long and short trips, travel attitudes and behaviours including expenditure, places visited and activities, accommodation, transport, information sources used, booking methods and advertising awareness.

Deregulation of the utilities industry means consumer research is vital. Our extensive data on household appliances and expenditure, behaviour and product consumption patterns, media usage, brand awareness, as well as analysis of likelihood-to-switch and supply profitability give a competitive edge to electricity and gas retailers.