From pitch to concept, execution to media planning to performance analysis, our suite of tools will measure the real effectiveness of your television, radio, print, digital and outdoor advertising.

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ASTEROID gives researchers the speed, creativity and power to extract maximum value from their survey data. With minimal experience and training users can explore data, generate and test hypotheses, follow up ideas, search for supporting evidence, and transform simple data into usable market intelligence.

What does brand equity mean to you? Depending whether you’re a CEO or a CFO, a marketer or a shareholder, you could see it as primarily financial in value, or you could consider it an indispensible marketing tool.

Unlock the DNA of Australia to discover the Why and What Next of consumer behaviour. Helix Personas is a powerful psychographic consumer segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population.

Roy Morgan Research collects customer satisfaction ratings from ongoing Single Source surveys of over 60,000 Australians and 12,000 business decision-makers annually. This data is used to determine the monthly and annual winners of the Roy Morgan Customer Satisfaction Awards.

Roy Morgan has developed Food Segments — a market segmentation system that categorises people by their attitudes to food and cooking.

Roy Morgan Audiences brings together Roy Morgan’s industry leading Single Source and Helix Personas data, with a panel of over 19 million internet connected devices, to provide an unmatched level of accuracy and clarity in measuring digital audiences.

Meet the future shapers.

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Single Source delivers an atlas of truthful, concrete networks between and within target customers. Connect purchase behaviour to media preference. Put ad awareness in the context of lifestyle goals. Correlate specific product attitudes to credit cards, technology adoption, or ‘No Junk Mail’ stickers. Explore. Discover. Know.

What are the key trends facing Australians today? How have they evolved over the last 15 years? What could you do with this knowledge? Roy Morgan’s State of the Nation report provides a revealing, accurate insight into how Australia is changing.

Roy Morgan has been tracking Australians’ use of the internet through our Single Source survey for years: who uses it, how they use it, and why they use it. With the introduction of our Web Audience Measure (WAM), we can monitor users’ browsing habits even more closely.

In 2004, Roy Morgan recognised the industry need for research measuring kids’ behaviour, attitudes and media consumption, and developed a nationwide survey of young Australians aged 6 to 13 years.