Category 3
Product
Segmentation Analysis
From pitch to concept, execution to media planning to performance analysis, our suite of tools will measure the real effectiveness of your television, radio, print, digital and outdoor advertising.
Product
Value Segments
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Category 4
Product
Product Title
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Product
Product Title 2
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Data Analysis
Product
Asteroid
ASTEROID gives researchers the speed, creativity and power to extract maximum value from their survey data. With minimal experience and training users can explore data, generate and test hypotheses, follow up ideas, search for supporting evidence, and transform simple data into usable market intelligence.
Product
Brand Equity Segmentation and Targeting – BEST
What does brand equity mean to you? Depending whether you’re a CEO or a CFO, a marketer or a shareholder, you could see it as primarily financial in value, or you could consider it an indispensible marketing tool.
Product
Helix Personas
Unlock the DNA of Australia to discover the Why and What Next of consumer behaviour. Helix Personas is a powerful psychographic consumer segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population.
Research
Product
Customer Satisfaction Awards
Roy Morgan Research collects customer satisfaction ratings from ongoing Single Source surveys of over 60,000 Australians and 12,000 business decision-makers annually. This data is used to determine the monthly and annual winners of the Roy Morgan Customer Satisfaction Awards.
Product
Food Segments
Roy Morgan has developed Food Segments — a market segmentation system that categorises people by their attitudes to food and cooking.
Product
Live Audience Evaluation
Roy Morgan Audiences brings together Roy Morgan’s industry leading Single Source and Helix Personas data, with a panel of over 19 million internet connected devices, to provide an unmatched level of accuracy and clarity in measuring digital audiences.
Product
Reactor
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Product
Single Source
Single Source delivers an atlas of truthful, concrete networks between and within target customers. Connect purchase behaviour to media preference. Put ad awareness in the context of lifestyle goals. Correlate specific product attitudes to credit cards, technology adoption, or ‘No Junk Mail’ stickers. Explore. Discover. Know.
Product
State of the Nation
What are the key trends facing Australians today? How have they evolved over the last 15 years? What could you do with this knowledge? Roy Morgan’s State of the Nation report provides a revealing, accurate insight into how Australia is changing.
Product
Web Audience Measure
Roy Morgan has been tracking Australians’ use of the internet through our Single Source survey for years: who uses it, how they use it, and why they use it. With the introduction of our Web Audience Measure (WAM), we can monitor users’ browsing habits even more closely.
Product
Young Australians Survey
In 2004, Roy Morgan recognised the industry need for research measuring kids’ behaviour, attitudes and media consumption, and developed a nationwide survey of young Australians aged 6 to 13 years.

