About

Roy Morgan is Australia’s best known and longest established market research company, with an unparalleled reputation for reliable, accurate, meaningful, revealing market research. Proudly independent, the Company now operates globally.

Comprising more than 75 years of tracking social trends and developing innovative methodologies and new technologies. Proudly independent, we’ve built a reputation based on our unfailingly accurate data and products like our Morgan Poll, our extensive Single Source survey, and our innovative market research tools like the Reactor.

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