Australian Magazine Readership, 12 months to September 2022
The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.
This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.
These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.
The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.
|% of Population 14+||('000s)|
|Sep 2021||Sep 2022||Gain/Loss||Sep 2021||Sep 2022||% Change|
|AFL Record (Apr-Sep)||0.9||1.3||0.4||187||272||45.5|
|Australian Adventure Bike Magazine||-||0.2||-||-||49||-|
|Australian Country Homes||-||0.3||-||-||72||-|
|Australian Golf Digest||0.7||0.8||0.1||147||160||8.8|
|Australian Gourmet Traveller||1.0||1.0||0.0||207||205||-1.0|
|Australian Motorcycle News||0.5||0.5||0.0||100||99||-1.0|
|Australian Women's Weekly||6.6||5.8||-0.8||1,393||1,234||-11.4|
|Backyard & Outdoor Living||0.3||0.2||-0.1||69||44||-36.2|
|Better Homes and Gardens||7.9||7.7||-0.2||1,661||1,627||-2.0|
|Cooking with Australian Women's Weekly||0.6||0.5||-0.1||127||102||-19.7|
|English Woman's Weekly||0.4||0.5||0.1||91||116||27.5|
|Fresh Water Fishing Aust.||0.4||0.4||0.0||82||87||6.1|
|Good Organic Gardening||-||0.6||-||-||122||-|
|Gourmet Traveller Wine||0.4||0.4||0.0||80||91||13.8|
|Grand Designs Australia||0.7||0.8||0.1||154||167||8.4|
|Halliday (was Wine Companion)||0.1||0.3||0.2||32||58||81.3|
|Healthy Food Guide||0.8||1.2||0.4||173||261||50.9|
|House & Garden||3.0||2.7||-0.3||644||578||-10.2|
|Kitchens & Bathrooms||0.4||0.3||-0.1||84||65||-22.6|
|New Idea Food||0.3||0.5||0.2||70||105||50.0|
|Open Road (NSW)||5.2||6.3||1.1||1,090||1,349||23.8|
|Play Australia Magazine||0.9||0.4||-0.5||192||76||-60.4|
|Reader's Digest Australia||2.1||1.6||-0.5||446||333||-25.3|
|RM Williams Outback||1.3||1.0||-0.3||275||211||-23.3|
|Road Ahead (Qld)||3.1||3.2||0.1||650||672||3.4|
|Royals Monthly (by New Idea)||1.4||1.0||-0.4||297||214||-27.9|
|SA Motor (SA)||1.0||1.1||0.1||211||243||15.2|
|T Australia: The New York Times Style Magazine||-||0.6||-||-||123||-|
|Take 5 (Weekly)||2.4||2.3||-0.1||503||481||-4.4|
|Take 5 Bumper Monthly||2.8||2.4||-0.4||601||517||-14.0|
|That's Life! Mega Monthly||2.6||2.7||0.1||559||569||1.8|
|TOTAL Motoring Club Magazines||11.7||11.9||0.2||2,477||2,518||1.7|
|Vacations & Travel||0.5||0.7||0.2||103||157||52.4|
Note: A small number of magazines were temporarily suspended during the June and September 2020 quarters. These magazines are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead. The list of magazines affected in this way includes AFL Record, Big League, Qantas Magazine and Virgin Magazine.
Five of the top 10 magazines increased their print readership over the past year with Better Homes & Gardens and Australian Women’s Weekly again the most widely read paid magazines
Exactly half of the top 10 most widely read magazines increased their print readership over the last year and nine out of the top 25.
Better Homes & Gardens is Australia’s most widely read paid magazine with print readership of 1,627,000 ahead of the Australian Women’s Weekly with a print readership of 1,234,000. Better Homes & Gardens and Australian Women’s Weekly are the only two paid magazines with a readership of over 1 million.
In addition, National Geographic has an impressive print readership of 825,000 to be Australia’s third most widely read paid magazine just ahead of Taste.com.au Magazine, up 13.6 per cent to 804,000 ahead of Woman’s Day with a print readership of 751,000.
Coles magazine & Fresh Ideas are most widely read while Bunnings magazine is read by 1.6m
Australia's two most widely read free magazines are Coles magazine with a print readership of 4,819,000 just ahead of Fresh Ideas (from Woolworths) with a readership of 4,769,000, up 2.3 per cent.
Bunnings magazine is the third most widely read free magazine with a print readership of 1,574,000, up 4.9 per cent on a year ago, ahead of the NRMA’s magazine Open Road (NSW) which rounds out the top four free magazines with a readership of 1,349,000, up a large 23.8 per cent on a year ago – the largest increase for any of the top 20 magazines.
Also increasing was its counterpart up north with RACQ’s Road Ahead (Qld) increasing its readership by 3.4 per cent to 672,000 to be the tenth most widely read magazine in the country.
Other magazines to increase their print readership over the past year included That’s Life! Mega Monthly, up 1.8 per cent to 569,000, Vogue Australia, up 3.2 per cent to 356,000 and big gains for both Men’s Health, up 39.3 per cent to 337,000 and Street Machine, up 31 per cent to 321,000. Qantas Magazine, which was now returned to ‘in-flight’ distribution with the resumption of domestic air travel recorded a print readership of 354,000 during this period.
Top 25 Magazines by print readership – Sept. 2022
|Publication||Sept 2021||Sept 2022||% Change|
|Better Homes & Gardens||1,661||1,627||-2.0%|
|Open Road (NSW)||1,090||1,349||23.8%|
|Australian Women’s Weekly||1,393||1,234||-11.4%|
|Road Ahead (Qld)||650||672||3.4%|
|House & Garden||644||578||-10.2%|
|That’s Life! Mega Monthly||559||569||1.8%|
|Take 5 Bumper Monthly||601||517||-14.0%|
|Take 5 (Weekly)||503||481||-4.4%|
|Reader’s Digest Australia||446||333||-25.3%|
Full Magazine Print Readership Results available to view here.
*Reporting period covers in-flight distribution.
The five most read categories of magazines by print readership
- Food & Entertainment (7,185,000 Australians, 33.8% of the population);
- General Interest (4,114,000 Australians, 19.4% of the population);
- Home & Garden (3,792,000 Australians, 17.8% of the population);
- Mass Women’s (2,708,000 Australians, 12.7% of the population);
- Health & Family (1,287,000 Australians, 6.1% of the population).
Food & Entertainment magazines number one with total print readership of 7.2 million
Food & Entertainment is again Australia's best performing magazine category and is now read by 7,185,000 Australians, or 33.8% of the population – over 3 million ahead of any other category. A majority of seven out of the 11 titles in this category increased their print readership on a year ago.
The free supermarket titles remain the clear leaders in the category led by Coles magazine with a print readership of 4,819,000 just ahead of the second-placed Woolworth’s Fresh Ideas now read by 4,769,000 Australians, up 108,000 (up 2.3 per cent).
Taste.com.au magazine was one of the big winners over the last year and significantly increased its print readership, up by 13.6 per cent to 804,000, while readership of Eat Well was up an impressive 24.3 per cent to 138,000.
Magazines to increase their readership also included New Idea Food, up 50 per cent to 105,000, Gourmet Traveller Wine up 13.8 per cent to 91,000, Halliday (was Wine Companion) up 81.3 per cent to 58,000 and Selector, up 10.5 per cent to 42,000.
Other widely read magazines in the category include Delicious, with a readership of 284,000 and Australian Gourmet Traveller now read by 205,000.
Print readership of General Interest magazines holds strong above 4 million
4,114,000 Australians, or 19.4% of the population, read at least one of the general interest magazines. Of the 14 magazines in the category, seven increased their print readership from a year ago, five decreased, one was unchanged and there was one new title: T Australia: The New York Times Style Magazine.
National Geographic was easily the most widely read paid magazine in the category with a print readership of 825,000, ahead of the second-placed Australian Geographic with a print readership of 388,000 and Reader’s Digest Australia in third with a print readership of 333,000.
Several magazines recorded large print readership increases led by Cosmos, up 34.8 per cent to 124,000, Australian Traveller, up 24.8 per cent to 161,000 and Vacations & Travel, up 52.4 per cent to 157,000.
There were also strong performances by several motoring magazines: Open Road (NSW) read by 1,349,000 (up 23.8 per cent), Road Ahead (Qld) now read by 672,000 (up 3.4 per cent), Horizons (WA) read by 287,000 (up 4.4 per cent) and SA Motor (SA) read by 243,000 (up 15.2 per cent).
For the new magazine in the category the readership numbers were impressive with T Australia: The New York Times Style Magazine achieving a readership of 123,000.
Home & Garden magazines are in a clear third place read by 3.8 million Australians
Home & Garden magazines are now read by 3,791,000 Australians accounting for over one-in-six Australians. There were four magazines in the category to increase their print readership on a year ago.
Australia’s most widely read paid magazine is again Better Homes & Gardens (BH&G) with a print readership of 1,627,000 – almost 400,000 more than any other paid magazine.
The second most widely read is the freely available Bunnings magazine which is now read by 1,574,000, up 4.9 per cent on a year ago, and is the only other magazine in the category with a readership of over 1 million.
Other well-known and widely read magazines in this category include House & Garden with an impressive readership of 578,000, Gardening Australia with a readership of 437,000 and Home Beautiful with a readership of 305,000.
There were three paid magazines to grow their print readership over the last year led by Grand Designs Australia, up 8.4 per cent to 167,000, Belle, up 12.7 per cent to 133,000 and Inside Out, up 17.3 per cent to a readership of 122,000.
Mass Women’s magazines are read by over 2.7 million Australians in 2022
Mass Women’s magazines are now read by 2,708,000 Australians equal to 12.7 per cent of the population and include five magazines read by more than 500,000 people – more than any other category.
Easily the most widely read magazine in the category is Australian Women’s Weekly with a print readership of 1,234,000 ahead of second-placed Woman’s Day with a readership of 751,000 and third-placed New Idea with a readership of 612,000.
The popular ‘competition-focused’ magazines are also widely read led by That’s Life Mega Monthly with a readership of 569,000, up 1.8 per cent on a year ago, Take 5 Bumper Monthly read by 517,000, Take 5 (Weekly) with a readership of 481,000 and That’s Life read by 471,000.
Health & Family magazines increase their print readership by over 30% from a year ago
Overall the Health & Family magazines print readership increased by a substantial 33.9 per cent to 1,287,000 (6.1% of the population).
Four of the five continuing magazines in the category experienced an increase in print readership over the last year led by Wellbeing, up 55.6 per cent to a readership of 168,000.
There were other large increases in print readership for Women’s Health, up 10 per cent to 263,000, Healthy Food Guide, up 50.9 per cent to 261,000 and Diabetic Living, up 38.6 per cent to 230,000.
Women’s Fashion and Women’s Lifestyle magazine categories increase readership
There was growth in several smaller magazine categories with the Women’s Fashion, Women’s Lifestyle, Business, Financial & Airline, Motoring, Sports, Men’s Lifestyle, Fishing, Music & Movies, Motorcycle and Crafts categories all increasing their print readership in the 12 months to September 2022.
Women’s Fashion magazines performed well over the last year increasing category readership by 8.3 per cent to 831,000. The most widely read magazine in the category is Vogue Australia which increased its readership by 3.2 per cent to 356,000 while the relaunched Harper’s Bazaar has a readership of 143,000.
Women’s Lifestyle magazines were a standout performer over the last year growing overall print readership by 37.6 per cent to 333,000. The most widely read magazine in the category is Who with a readership of 152,000, up 2.7 per cent on a year ago while the biggest improver over the past year was English Women’s Weekly which increased its readership by 27.5 per cent to 116,000.
Business, Financial & Airline magazines increased their readership by 2.5 per cent to 1,016,000 over the last year led by The Monthly, up a large 28.8 per cent to 170,000, New Scientist which increased 12.3 per cent to 210,000 and Time magazine which was up 1.1 per cent to 185,000.
Motoring magazines are the seventh most widely read magazine category and experienced growth of 12.7 per cent over the past year for an overall print readership of 938,000, or 4.4% of the population with four of the six magazines in the category increasing their readership over the past year.
The magazines to increase their readership included Street Machine, up a large 31 per cent to 321,000, Wheels, up 3.7 per cent to 226,000, Unique Cars, up 21.1 per cent to 212,000 and Motor, up 14.6 per cent to 149,000. Another of the widely read magazines in the category is 4x4 Australia, read by 239,000.
Sports magazines had a good year increasing print readership by 0.4 per cent to 462,000 led by a large increase for the AFL Record, up 45.5 per cent to a readership of 272,000 and the Australian Golf Digest which increased readership by 8.8 per cent to 160,000.
Other magazines to perform strongly included Men’s Health, up 39.3 per cent to 337,000, Fresh Water Fishing Australia, up 6.1 per cent to 87,000, Rolling Stone, up 30.2 per cent to 220,000, Dirt Action, up 8.9 per cent to 49,000, and two magazines in the Crafts category: Homespun, up 20.4 per cent to 65,000 and Quilters Companion, up 1.6 per cent to 65,000.