Readership in New Zealand, 12 Months to June 2020
Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2020.
Magazines
| July 2018 - June 2019 | July 2019 - June 2020 | |||||
| Readership '000 | % of Population 14+ | Readership '000 | % of Population 14+ | % of Population 14+ Gain/Loss | Readership '000 Gain/Loss | |
| MASS WOMEN'S MAGAZINES | ||||||
| Australian Women's Weekly NZ Edition (until Mar20) | 200 | 5.0% | 181 | 4.5% | -19 | -0.5% |
| NZ Woman's Weekly (until Mar20) | 140 | 3.5% | 158 | 3.9% | 18 | 0.4% |
| NZ Woman's Day (until Mar20) | 274 | 6.9% | 212 | 5.3% | -62 | -1.6% |
| New Idea | 89 | 2.2% | 51 | 1.3% | -38 | -0.9% |
| Next (until Mar20) | 80 | 2.0% | 80 | 2.0% | 0 | 0.0% |
| That's Life | 74 | 1.9% | 77 | 1.9% | 3 | 0.0% |
| WOMEN'S LIFESTYLE MAGAZINES | ||||||
| English Woman's Weekly | 10 | 0.3% | 16 | 0.4% | 6 | 0.1% |
| Lucky Break (until Mar20) | 55 | 1.4% | 71 | 1.8% | 16 | 0.4% |
| Mindfood | 109 | 2.7% | 108 | 2.7% | -1 | 0.0% |
| Nadia (from Oct16) | 74 | 1.9% | 64 | 1.6% | -10 | -0.3% |
| NW | 13 | 0.3% | 12 | 0.3% | -1 | 0.0% |
| Simply You Living | 23 | 0.6% | 22 | 0.5% | -1 | -0.1% |
| WOMEN'S FASHION MAGAZINES | ||||||
| Marie Claire (Australian Edition) | 16 | 0.4% | 11 | 0.3% | -5 | -0.1% |
| NZ Fashion Quarterly | 48 | 1.2% | 41 | 1.0% | -7 | -0.2% |
| Simply You | 31 | 0.8% | 58 | 1.4% | 27 | 0.6% |
| Vogue Australia | 22 | 0.5% | 14 | 0.3% | -8 | -0.2% |
| Bride & Groom (NZ edition) | 11 | 0.3% | 19 | 0.5% | 8 | 0.2% |
| NZ Weddings | 16 | 0.4% | 31 | 0.8% | 15 | 0.4% |
| Fashion (from Apr18) | 28 | 0.7% | 37 | 0.9% | 9 | 0.2% |
| HOME & GARDEN MAGAZINES | ||||||
| Better Homes and Gardens | 37 | 0.9% | 31 | 0.8% | -6 | -0.1% |
| Bunnings Magazine (from Oct19) | 61 | 1.5% | ||||
| Habitat | 56 | 1.4% | 92 | 2.3% | 36 | 0.9% |
| Home NZ | 34 | 0.9% | 45 | 1.1% | 11 | 0.2% |
| Homestyle NZ | 16 | 0.4% | 18 | 0.5% | 2 | 0.1% |
| Houses NZ | 35 | 0.9% | 28 | 0.7% | -7 | -0.2% |
| NZ Gardener | 111 | 2.8% | 108 | 2.7% | -3 | -0.1% |
| NZ House & Garden | 128 | 3.2% | 114 | 2.8% | -14 | -0.4% |
| NZ Trends Design Series | 19 | 0.5% | 14 | 0.3% | -5 | -0.2% |
| Urbis | 16 | 0.4% | 11 | 0.3% | -5 | -0.1% |
| Kiwi Gardener (was Weekend Gardener) (revised Jul17) | 29 | 0.7% | 29 | 0.7% | 0 | 0.0% |
| Your Home & Garden | 81 | 2.0% | 63 | 1.6% | -18 | -0.4% |
| FOOD & ENTERTAINMENT MAGAZINES | ||||||
| Cuisine | 103 | 2.6% | 126 | 3.2% | 23 | 0.6% |
| Delicious | 16 | 0.4% | 14 | 0.3% | -2 | -0.1% |
| Dish | 63 | 1.6% | 87 | 2.2% | 24 | 0.6% |
| Food | 59 | 1.5% | 94 | 2.3% | 35 | 0.8% |
| New Zealand's Best Dining Guide (from Apr18) | 18 | 0.4% | 24 | 0.6% | 6 | 0.2% |
| NZ Woman's Weekly Julie Le Clerc Magazine | 21 | 0.5% | 30 | 0.7% | 9 | 0.2% |
| Taste | 89 | 2.2% | 53 | 1.3% | -36 | -0.9% |
| HEALTH & FAMILY MAGAZINES | ||||||
| Healthy Food Guide | 85 | 2.1% | 73 | 1.8% | -12 | -0.3% |
| Tots to Teens | 27 | 0.7% | 22 | 0.5% | -5 | -0.2% |
| Women's Health | 29 | 0.7% | 25 | 0.6% | -4 | -0.1% |
| NZ Good Health Choices | 16 | 0.4% | 9 | 0.2% | -7 | -0.2% |
| Ohbaby! (from Oct17) | 20 | 0.5% | 36 | 0.9% | 16 | 0.4% |
| BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS | ||||||
| NZ Property Investor | 21 | 0.5% | 19 | 0.5% | -2 | 0.0% |
| Time | 81 | 2.0% | 68 | 1.7% | -13 | -0.3% |
| University of Auckland Business Review | 23 | 0.6% | 37 | 0.9% | 14 | 0.3% |
| KiaOra (Air New Zealand inflight magazine) (until Mar20) | 112 | 2.8% | 111 | 2.8% | -1 | 0.0% |
| GENERAL MAGAZINES | ||||||
| Avenues | 34 | 0.8% | 24 | 0.6% | -10 | -0.2% |
| Consumer | 69 | 1.7% | 68 | 1.7% | -1 | 0.0% |
| D-Photo | 13 | 0.3% | 14 | 0.4% | 1 | 0.1% |
| Good | 17 | 0.4% | 26 | 0.6% | 9 | 0.2% |
| National Geographic | 52 | 1.3% | 47 | 1.2% | -5 | -0.1% |
| NZ Geographic | 77 | 1.9% | 75 | 1.9% | -2 | 0.0% |
| North & South (until Mar20) | 102 | 2.6% | 98 | 2.4% | -4 | -0.2% |
| NZ Today | 17 | 0.4% | 11 | 0.3% | -6 | -0.1% |
| Reader's Digest | 64 | 1.6% | 38 | 1.0% | -26 | -0.6% |
| Grapevine | 30 | 0.8% | 32 | 0.8% | 2 | 0.0% |
| Metro | 57 | 1.4% | 38 | 1.0% | -19 | -0.4% |
| NZ Life & Leisure | 73 | 1.8% | 77 | 1.9% | 4 | 0.1% |
| New Zealand Listener (until Mar20) | 231 | 5.8% | 200 | 5.0% | -31 | -0.8% |
| Art News NZ | 29 | 0.7% | 25 | 0.6% | -4 | -0.1% |
| Heritage NZ | 61 | 1.5% | 62 | 1.5% | 1 | 0.0% |
| Animals' Voice | 17 | 0.4% | 10 | 0.2% | -7 | -0.2% |
| Wilderness | 23 | 0.6% | 18 | 0.5% | -5 | -0.1% |
| The Shed (from Oct17) | 22 | 0.6% | 13 | 0.3% | -9 | -0.3% |
| MUSIC & MOVIE MAGAZINES | ||||||
| Empire | 23 | 0.6% | 17 | 0.4% | -6 | -0.2% |
| TV MAGAZINES | ||||||
| SkyWatch | 146 | 3.7% | 125 | 3.1% | -21 | -0.6% |
| TV Guide | 205 | 5.2% | 182 | 4.5% | -23 | -0.7% |
| SPORTS MAGAZINES | ||||||
| The Cut (Golf & Leisure) | 8 | 0.2% | 13 | 0.3% | 5 | 0.1% |
| NZ Horse & Pony | 22 | 0.6% | 8 | 0.2% | -14 | -0.4% |
| NZ Outdoor Hunting | 39 | 1.0% | 33 | 0.8% | -6 | -0.2% |
| NZ Rod & Rifle | 19 | 0.5% | 22 | 0.6% | 3 | 0.1% |
| NZ Rugby World | 32 | 0.8% | 27 | 0.7% | -5 | -0.1% |
| Rugby News | 25 | 0.6% | 34 | 0.9% | 9 | 0.3% |
| MOTORING MAGAZINES | ||||||
| AA Directions | 485 | 12.2% | 416 | 10.4% | -69 | -1.8% |
| Classic Driver | 14 | 0.4% | 10 | 0.2% | -4 | -0.2% |
| NZ Autocar | 22 | 0.6% | 14 | 0.4% | -8 | -0.2% |
| NZ Classic Car | 38 | 1.0% | 22 | 0.5% | -16 | -0.5% |
| NZ Motorhomes Caravans & Destinations | 13 | 0.3% | 16 | 0.4% | 3 | 0.1% |
| MOTORCYCLE, BOAT & TRUCK MAGAZINES | ||||||
| Boating NZ | 14 | 0.4% | 10 | 0.3% | -4 | -0.1% |
| NZ Trucking | 15 | 0.4% | 13 | 0.3% | -2 | -0.1% |
| FISHING MAGAZINES | ||||||
| Fish & Game NZ | 63 | 1.6% | 41 | 1.0% | -22 | -0.6% |
| NZ Fishing News | 38 | 1.0% | 21 | 0.5% | -17 | -0.5% |
| REAL ESTATE MAGAZINES | ||||||
| Property Press | 138 | 3.5% | 79 | 2.0% | -59 | -1.5% |
| NEWSPAPER INSERT MAGAZINES | ||||||
| Bite (North Island) | 193 | 4.9% | 171 | 4.3% | -22 | -0.6% |
| Canvas (North Island) | 298 | 7.5% | 249 | 6.2% | -49 | -1.3% |
| Sunday Magazine | 227 | 5.7% | 195 | 4.9% | -32 | -0.8% |
| Viva (North Island) | 195 | 4.9% | 146 | 3.7% | -49 | -1.2% |
| Weekend (North Island) | 241 | 6.1% | 180 | 4.5% | -61 | -1.6% |
| Your Weekend | 195 | 4.9% | 151 | 3.8% | -44 | -1.1% |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.
|
Print
|
Online
|
Total Cross-Platform Audience
(print or online)
|
||||
| Publication |
Jun
2019
(000's)
|
Jun
2020
(000's)
|
Jun
2019
(000's)
|
Jun
2020
(000's)
|
Jun
2019
(000's)
|
Jun
2020
(000's)
|
% change in
Total Cross- Platform Audience
|
| (unweighted) | 6,563 | 6,393 | 6,563 | 6,393 | 6,563 | 6,393 | |
| (POPN '000) | 3,974 | 4,002 | 3,974 | 4,002 | 3,974 | 4,002 | |
| New Zealand Herald | 782 | 674 | 1,545 | 1,537 | 1,885 | 1,844 | -2.2% |
| Dominion Post | 297 | 245 | 309 | 282 | 485 | 432 | -10.9% |
| Northern Advocate | 63 | 71 | 77 | 70 | 118 | 129 | 9.3% |
| Waikato Times | 145 | 104 | 140 | 138 | 250 | 214 | -14.4% |
| Bay of Plenty Times | 83 | 73 | 120 | 112 | 172 | 155 | -9.9% |
| Rotorua Daily Post | 52 | 40 | 60 | 63 | 87 | 94 | 8.0% |
| Gisborne Herald | 50 | 42 | 52 | 49 | 73 | 73 | 0.0% |
| Taranaki Daily News | 54 | 52 | 80 | 91 | 114 | 118 | 3.5% |
| Wanganui Chronicle | 31 | 44 | 34 | 44 | 56 | 85 | 51.8% |
| Hawke's Bay Today | 88 | 92 | 85 | 115 | 146 | 177 | 21.2% |
| Manawatu Standard | 44 | 37 | 63 | 67 | 98 | 93 | -5.1% |
| Wairarapa Times-Age | 32 | 26 | 18 | 42 | 45 | 59 | 31.1% |
| The Press | 227 | 185 | 189 | 195 | 344 | 314 | -8.7% |
| Otago Daily Times | 138 | 111 | 153 | 194 | 238 | 253 | 6.3% |
| Nelson Mail | 32 | 29 | 63 | 71 | 78 | 89 | 14.1% |
| Ashburton Guardian | 16 | 19 | 17 | 25 | 29 | 40 | 37.9% |
| Timaru Herald | 26 | 22 | 42 | 39 | 60 | 54 | -10.0% |
| Southland Times | 75 | 49 | 63 | 72 | 121 | 101 | -16.5% |
| Sunday Star Times | 265 | 217 | 63 | 69 | 309 | 273 | -11.7% |
| Sunday News | 58 | 35 | 40 | 32 | 90 | 66 | -26.7% |
Print is net readership in an average 7 days. Digital is average website visitation and app usage (if available) in an average 7 days.
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
|
Print
|
Digital
(web or app)
|
Total Cross-Platform Audience
(print, web or app)
|
|||||
|
Jun
2019
(000's)
|
Jun
2020
(000's)
|
Jun
2019
(000's)
|
Jun
2020
(000's)
|
Jun
2019
(000's)
|
Jun
2020
(000's)
|
% change in
Total Cross- Platform Audience
|
|
| (unweighted) | 6,563 | 6,393 | 6,563 | 6,393 | 6,563 | 6,393 | |
| (POPN '000) | 3,974 | 4,002 | 3,974 | 4,002 | 3,974 | 4,002 | |
| AA Directions | 485 | 416 | 140 | 152 | 542 | 481 | -11.3% |
| Australian Women's Weekly NZ Edition (until Mar20) | 200 | 181 | 49 | 52 | 232 | 219 | -5.6% |
| Dish | 63 | 87 | 70 | 78 | 117 | 145 | 23.9% |
| Fish & Game NZ | 63 | 41 | 47 | 57 | 101 | 87 | -13.9% |
| Habitat | 56 | 92 | 34 | 41 | 82 | 123 | 50.0% |
| Healthy Food Guide | 85 | 73 | 58 | 71 | 127 | 119 | -6.3% |
| Kiwi Gardener | 29 | 29 | 31 | 49 | 59 | 74 | 25.4% |
| Mindfood | 109 | 108 | 73 | 79 | 164 | 166 | 1.2% |
| Nadia | 74 | 64 | 45 | 58 | 106 | 106 | 0.0% |
| National Business Review | 69 | 43 | 42 | 19 | 90 | 54 | -40.0% |
| New Idea | 89 | 51 | 27 | 38 | 106 | 86 | -18.9% |
| New Zealand Listener (until Mar20) | 231 | 200 | 53 | 59 | 257 | 227 | -11.7% |
| Next (until Mar20) | 80 | 80 | 42 | 57 | 115 | 128 | 11.3% |
| North & South (until Mar20) | 102 | 98 | 56 | 60 | 142 | 145 | 2.1% |
| NZ Gardener | 111 | 108 | 52 | 60 | 150 | 150 | 0.0% |
| NZ House & Garden | 128 | 114 | 58 | 55 | 171 | 154 | -9.9% |
| NZ Woman's Day & Now To Love (until Mar20) | 274 | 212 | 84 | 103 | 324 | 283 | -12.7% |
| NZ Woman's Weekly & Now To Love (until Mar20) | 140 | 158 | 84 | 103 | 208 | 237 | 13.9% |
| Property Press | 138 | 79 | 27 | 32 | 156 | 105 | -32.7% |
| Skywatch | 146 | 125 | 66 | 69 | 193 | 163 | -15.5% |
| That's Life | 74 | 77 | 21 | 34 | 87 | 96 | 10.3% |
| Time | 81 | 68 | 14 | 20 | 90 | 84 | -6.7% |
| TV Guide Magazine | 205 | 182 | 58 | 63 | 231 | 219 | -5.2% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.
