Asteroid

Asteroid

Award-winning tabulation software

ASTEROID gives researchers the speed, creativity and power to extract maximum value from their survey data.

With minimal experience and training users can explore data, generate and test hypotheses, follow up ideas, search for supporting evidence, and transform simple data into usable market intelligence.

With our world-leading market research database growing exponentially, in 1993 Roy Morgan Research found existing software no longer had enough muscle. We developed ASTEROID as an internal research tool, but soon realised its flexibility, user-friendliness and the scope of its capabilities are of fundamental value to our clients. So we shared it.  Since then, we have continued to enhance and expand the system in line with our ambition, expertise, size of our research database and our clients’ expectations.

Key features

Fast and easy

  • Access to more data, more easily, more often
  • Easy and intuitive with enhanced navigation, flexibility and efficiency
  • Generate multi-layered tables and profiles
  • Intuitive data selection from comprehensively labelled menus
  • User Experience design for ease-of-use and accessibility of information
  • Access the full richness of details of the whole data set
  • Unlimited Help Desk support and consulting
  • No aggregation - full details available for analysis
  • Customisable database views
  • Interactive definition of complex filters
  • Save all queries for future recall
  • Integrated charting or export to Microsoft Excel
  • Users set their own analysis parameters
  • Ideal for any size data set (sample / questionnaire) from small through to very large
  • Sophisticated weighting with multiple weight sets
  • Descriptive profiling of target and reference groups
  • Correspondence analysis, hierarchical data and statistical measures
  • Automatic Interaction Detection (AID) and Cluster Analysis for segmentation
  • Encrypted database files are read-only (write protected)
  • Privacy protection for sensitive information
  • Minimal training required
  • Limited impact on IT resources
  • End-user software is free

Powerful features

  • No aggregation - full details available for analysis
  • Customisable database views
  • Interactive definition of complex filters
  • Save all queries for future recall
  • Integrated charting or export to Microsoft Excel
  • Users set their own analysis parameters
  • Ideal for any size data set (sample / questionnaire) from small through to very large
  • Sophisticated weighting with multiple weight sets
  • Descriptive profiling of target and reference groups
  • Correspondence analysis, hierarchical data and statistical measures
  • Automatic Interaction Detection (AID) and Cluster Analysis for segmentation

Advanced security

  • Encrypted database files are read-only (write protected)
  • Privacy protection for sensitive information 

Cost effective

  • Minimal training required
  • Limited impact on IT resources
  • End-user software is free
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