Built on a next-generation platform developed with Telstra, Live Audience Evaluation is a unique and powerful online measurement system. Leveraging the power of 19+ million internet-connected devices provides granular detail into who’s engaging with your online content or digital campaigns.
The platform is linked to Helix Personas, revealing the humans behind your online audience without compromising the privacy of any individuals. This level of insight allows you to understand and evaluate the engagement of your audience so you can reach more customers on and offline.
Getting started is quick and easy. Simply create a pixel on the Live Audience Evaluation platform, and then implement on your website or your digital advertising. Then in less than 24 hours you will be receiving in-depth profiling of the people engaging with your website or digital campaign. No matter how large or small the activity, Live Audience Evaluation will provide in depth results from day one.
The interactive dashboard reports unique audience, impression and clicks, which can be profiled by Helix Personas, age, gender, device and location down to postcode. Custom audience filters can be added, so you can clearly see if you are reaching your target audience. No other solution can provide this level of granularity of consumer profiling for websites and digital campaigns each and every day.
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To learn more about Roy Morgan’s Live Audience contact:
Howard Seccombe – Chief Digital Officer
T: +61 3 9223 2342