Helix Personas

Helix Personas

Discover who your customers and potential customers really are

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Helix Personas is a powerful psychographic consumer segmentation and data integration tool that combines sophisticated psychographic, attitudinal and behavioural data to classify the Australian population into 54 unique Personas, grouped into 6 Communities and geo-projected down to meshblock level.

Unlock the DNA of Australia

Helix Personas unlocks who your customers and potential customers really are beyond demographics to illuminate the true things that drive their behaviour and choices: mindset, values and motivation. Once you discover who your customers and potential customers are at their core, Helix Personas shows you how to talk to them, where they live and how to reach them across all media channels.

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Features
  • Access to more data, more easily, more often
  • Easy and intuitive with enhanced navigation, flexibility and efficiency
  • Generate multi-layered tables and profiles
  • Intuitive data selection from comprehensively labelled menus
  • User Experience design for ease-of-use and accessibility of information
  • Access the full richness of details of the whole data set
  • Unlimited Help Desk support and consulting
  • No aggregation – full details available for analysis
  • Customisable database views
  • Interactive definition of complex filters
  • Save all queries for future recall
  • Integrated charting or export to Microsoft Excel
  • Users set their own analysis parameters
  • Ideal for any size data set (sample / questionnaire) from small through to very large
  • Sophisticated weighting with multiple weight sets
  • Descriptive profiling of target and reference groups
  • Correspondence analysis, hierarchical data and statistical measures
  • Automatic Interaction Detection (AID) and Cluster Analysis for segmentation
  • Encrypted database files are read-only (write protected)
  • Privacy protection for sensitive information
  • Minimal training required
  • Limited impact on IT resources
  • End-user software is free
  • No aggregation – full details available for analysis
  • Customisable database views
  • Interactive definition of complex filters
  • Save all queries for future recall
  • Integrated charting or export to Microsoft Excel
  • Users set their own analysis parameters
  • Ideal for any size data set (sample / questionnaire) from small through to very large
  • Sophisticated weighting with multiple weight sets
  • Descriptive profiling of target and reference groups
  • Correspondence analysis, hierarchical data and statistical measures
  • Automatic Interaction Detection (AID) and Cluster Analysis for segmentation
  • Encrypted database files are read-only (write protected)
  • Privacy protection for sensitive information
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